We're Taking our Baby out of the Corner
and putting it Centre Stage
Fancy joining us?
14 Days to Get In & Get Buzzing ยท 21 Days That Shift Everything
Why Get Involved?
Not just what we do โ but why it matters, what it gives you, and who you'll meet along the way.
Why You're Getting Involved
Because something in you knows there's more than this. More than the scroll, the grind, the numbness. You're not signing up for an app โ you're joining a quiet revolution. A collective exhale. A way back to yourself that starts with something so small, so human, so universal that it transcends every barrier: a yawn.
What It Will Give You
21 days of daily drops โ each one a small invitation to pause, notice, and shift. A practice you can do anywhere, anytime, for free. A community that gets it. A new language for what your body already knows. And permission โ finally โ to stop performing and start being.
What Changes You'll Notice
Your breath will deepen. Your jaw will soften. Your shoulders will drop. Time will feel stretchier. You'll notice moments you used to rush through. You'll feel calmer, clearer, more present. Not because someone told you to โ but because you gave yourself permission to yawn, and in yawning, to come back to life.
Who It Will Connect You To
58,000+ yawners across 121 schools, workplaces, and communities. People who were bored, exhausted, apathetic โ and who found each other through a shared yawn. Ambassadors, teachers, students, colleagues, strangers who became friends. A global wave of people choosing to feel again, one yawn at a time.
Share This Everywhere
Get this in front of your people. One tap โ every platform. The more yawners we reach, the bigger the wave.
21 Days That Shift Everything
Daily drops, a global community, and weekly Monday live sessions. Here's exactly what happens when you join.
Daily Yawn Drops
Yawn Wall Community
Monday Night Yawnathon
Global Movement
This Is What Happens When You Yawn
121 schools. 5,000+ students and teachers. 58,073 yawn moments. Here's what they said.
"I came in exhausted and left feeling like myself again. It sounds daft โ it's just a yawn โ but something shifts. The whole room changes."
Sarah M.
Teacher, Derby High
"92.4% of our children left calm. I've been doing this for years and the kids are usually bouncing off the walls. From this, they were still receptive and interactive."
Headteacher
Talk Listen Learn Partner
"We did it as a staff team before a meeting. Twenty minutes. Everyone was lighter, warmer, more present. It's become our ritual now."
James P.
Department Lead, Workplace
"From boredom to creativity. From apathy to possibility. I didn't believe it until I felt it. Now I'm the one telling everyone to try it."
Priya K.
Community Group Leader
92.4%
Left Calm
97.7%
Felt Safe
75%
Engaged
97%
Learnt Something
This is the hook
Come out of the corners.
Join in with us.
This is something we can ALL do.
A collective action that transcends language โ yet where we create our own.
At the same time as making contagious change within ourselves and each other.
You don't need permission. You don't need to be "good at it." You just need to yawn โ and let it move you.
Share This Landing Page
Screenshot this QR code or copy the link to share with your community
Direct Link
https://thegreatbigyawn.base44.app/CampaignLanding
Our baby is the under valued, over looked, everyday activity that has kept us hidden and covered up since we left the womb.
It's been right there the whole time โ dismissed, ignored, brushed off as nothing. But it's not nothing. It's the body's oldest trick for coming back to life.
Now it's time to put it centre stage and show the world what it can really do.
Not as a joke. Not as a guilty habit. But as a tool โ a small, daily, embodied shift that moves us from running on empty to coming back to life.
This is a revolution. ๐ฅฑ
Small Movement. Big Shift.
We're not promising miracles. We're promising attention.
BoredomCreativity
Apathy
Possibility
Exhaustion
Hope21 Days. One Yawn at a Time.
14-Day Prep
Get in the app, get excited, and get ready. Daily tasters that reframe the yawn and build the buzz before the real thing kicks off.
21-Day Challenge
Daily story prompts, visibility dares, and yawn tallies. You take the yawn from the corner to centre stage โ one day at a time.
Daily at 6am
Each morning, a new drop lands in your inbox. Read it, yawn, share it, and watch the ripple spread.
Global Community
Join thousands of YAWNers sharing their shifts โ boredom to creativity, apathy to possibility, exhaustion to hope.
How to Get Involved
The Great Big Yawn 21-Day Challenge
No yawning yet โ this is your 14-day warm-up. Sign up, become visible, bring your people, and shift your state.
1. Sign Up to Join the Movement
Pop your email in the sign-up box. You're not committing to anything โ you're just saying "I'm in." Baby is coming out of the corner.
2. Become Visible
Each day during the build-up, a new post drops โ a hook, a line, a dare to be seen. Read it. Share it. Let yourself be noticed. This is your warm-up.
See today's build-up post
3. Bring Your People
Feeling overlooked, underestimated, bored, apathetic, exhausted with zero creativity left? This campaign is for you AND your whole organisation. Bring friends. Bring family. Let's do this together.
Share the campaign
4. Shift Your State
No yawning yet. Just connection, fun, and community. We're moving you from boredom and exhaustion into creativity and hope โ one day at a time.
5. Get Ready for the 21-Day Challenge
On Day 15, the yawns begin. The build-up gets you visible, connected, and ready. Then we take baby centre stage โ together.
Preview the 21-Day ChallengeWe're Taking Our Baby Out of the Corner and Putting It Centre Stage
And we invite you to do the same. Join the first wave. 14 days to get in and get buzzing. Then 21 days that shift everything โ one small move, every day.
"We're taking our baby out of the corner and putting it centre stage, and we invite you to do the same"
Take Your Baby Centre Stage
From participant to ambassador to organisational change โ choose your level of impact
We intend to go global.
Every yawn is a tiny act of rebellion against a culture that says "keep going, don't stop, don't feel." We're building a movement โ one person, one breath, one yawn at a time โ until the whole world remembers what it feels like to come back to life.
One yawn at a time ๐ฅฑโจ